So Loki is a very special fellow. Most the physical attraction to characters in the Thor series is probably directed towards Thor. All the mainstream pop-culture guys and gals see Thor and they sense a normal, functional person who isn't weird or awkward... then there's Loki, a fellow who isn't designed for the normies, rather, the weirdos, the rejects, the outcasts.
Loki gathered such a following of odd-ball viewers and fans who are only attracted to personalities that are toxic to them that Loki himself got his own show. Basically everyone with Daddy issues and bad-boy hangups are all over this show. I myself? It takes a special configuration to peak my interest.
The problem with Loki is he is basically incapable of getting what he wants through a functional path. A path that serves himself in the most efficient and responsible way.
Loki seems... lazy and unintelligent despite claiming to be otherwise.
Let me propose you this concept: What Loki wants is power, he wants respect, he wants obedience and for eternal god status.
Power: He has it, and would have more if he consistently supported his brother and father who would always back him if he needed it, if only he was functional, and didn't fight them
Respect: The people of his world respect honor, they respect decency & integrity... all he has to do is consistently the right thing, and he could have their respect.
Obedience: With him being consistently kind to his family, he would have had the obedience of the people of his world.
Eternal God Status: You live longer if you have powerful friends, yet Loki consistently decides to align himself with people who don't care about him, and rejects the only people who really love him, his family, Thor, Odin etc.
You see Loki is impatient, he wants it all now. He is lazy because he doesn't want to put in the time to rise to power. Instead of earning what he wants through years of consistent and stable relationships with those he grew up around, he instead wants to jump the gun and essentially time travel to the point where everyone will love him and grovel before him instantaneously.
For Loki's lack of patience, he loses everything. Loses respect, loses power, loses any chance he had at giving people orders and them actually following them... he was greedy.
The first episode of the show reveals how weak Loki really is. Loki breaks down crying realizing the error of his ways in the future, future he had no lived yet... he then admits that he does not want to harm people, that he just wants things that to him, involve harming people.
In other words, Loki would be a very bad leader, and a very annoying/selfish god.
So to the first episode: This episode reveals that the infinity stones, specifically the one Loki escaped Thor's custody with when the Avengers time traveled to snatch the stones temporarily, they're useless. Yep, the infinity stones that the universe crumbled for, are useless in this alternate dimension or... place? Where time is controlled.
A big problem I had? EVERYONE WAS HUMAN THERE. You would think that a universe loaded with numerous types of species would include... I donno, a few non-humans in the "TIME COP" realm, but nope, everyone is human, so it appears. It could be that later they are going to reveal the whole place is an illusion and Loki is not actually seeing them for who they are, which would be it's own poetic justice, but so far, it's illogical.
Also it's VERY obvious that the Loki show is heavily influenced by "equality" casting folks. One of the main characters is a time cop who is fat. Like, Walmart fat. As in, if she was wearing a bathing suit, she'd have massive rolls standing up. That's fat. And what time cop, someone who is supposed to take on evil villains... can't run a mile in under 15 minutes?
I was so stuck on the fat thing the moment I saw it I was like "OH COME ON" no one who is supposed to have power over super villains would be physically unable to do A SINGLE PULL UP MY GOD.
So they have this fat Wal-Mart shopper pushing Loki around and I'm like "Thanks again Hollywood" glad we could be "Inclusive" of the diabetes crowd. You couldn't make the doughnut-smasher the desk worker? There was literally a desk worker who clearly could at least do a few squats without breaking a sweat but instead you cast the cop as someone who looks like they have to take a 10 minute break if they were asked to do 20 jumping jacks.
And I get it, cops can be on the heavy side IRL, but people hired to fight the most powerful villains in the universe? Come on man, come on.
And yeah, the fat cop eventually loses Loki, and gets totally overpowered by Loki. Maybe put her on the desk and go with a more Chyna type.
Yeah there you go. That's a real time cop.
Long story short, let's get to the ratings.